Kyaw Jan Jan Bo

Product Manager · Data Analyst · Digital Strategist

Building data-driven digital products across APAC

MSc Computing | MBA

Kyaw Jan Jan Bo

About

About Me

About Jan

Product Manager, Data Analyst, and Digital Strategist with 10+ years building and scaling digital products across APAC. Delivered product and growth strategy for brands including Pepsi, illy, Penshoppe, Shokubutsu, and OraSi. Published NLP researcher with two peer-reviewed papers and a live LLM-powered product in production.

Focus

AI + Data + Product

From research to production with measurable business impact.

10+

Years

2

Papers

50+

Websites Managed

10+

Products Managed

Core Competencies & Technical Skills

AI & Product

Product Management • LLM Integration • Product Roadmapping • Product Discovery • PRD Writing • Feature Prioritisation • Agile/Scrum

Data & Analytics

Business Analytics • Python • SQL • A/B Testing • Data Visualization • GA4

Digital Strategy

SEO/SEM • Performance Marketing • Google Ads • Meta Ads • CRO

Tools

Shopify • WordPress • Figma • GitHub • Looker Studio • Google Tag Manager

Brands I've Worked With

Pepsi
illy
Penshoppe
Brand 2
Brand 3
Brand 4
Brand 5
Brand 6
Brand 7
Brand 8
Brand 9
Brand 10
Brand 11
Brand 12
Brand 13
Brand 14
Brand 15
Brand 16
Brand 17
Brand 18
Brand 19
Brand 22
Brand 23
Brand 24
Brand 25
Brand 26
Pepsi
illy
Penshoppe
Brand 2
Brand 3
Brand 4
Brand 5
Brand 6
Brand 7
Brand 8
Brand 9
Brand 10
Brand 11
Brand 12
Brand 13
Brand 14
Brand 15
Brand 16
Brand 17
Brand 18
Brand 19
Brand 22
Brand 23
Brand 24
Brand 25
Brand 26

Portfolio

Selected Work

Top product-focused projects across AI, SaaS, e-commerce, and digital transformation.

Wellness Buddy Thailand
AI Product

Wellness Buddy Thailand

AI Product Developer & Researcher · AI-TaSI · Prince of Songkla University

2024–Present

LLM-powered wellness program recommender built as MSc thesis deliverable. Analyses 6,400+ consumer reviews across 165 wellness centres in Thailand to match travellers with personalised wellness programs.

  • Live production application at wellnessbuddythailand.com
  • Backed by 2 peer-reviewed publications (IEICE 2025 · IEEE ICSEC 2024)
  • Full pipeline: research → NLP model → LLM integration → deployment
  • Serves international wellness tourists across Thailand
Yappy Pets Digital Product Suite

View Project →

E-commerceWeb Development

Yappy Pets Digital Product Suite

Digital Strategy, Product Owner, E-commerce, Retail

Yappy Pets · Singapore

Aug 2022 – Feb 2025

Transformed shop.yappy-pets.com from a sample-request page into a full Shopify commerce experience and managed a 16-brand digital product portfolio.

Read Case Study →
Nrgedge — B2B SaaS

View Project →

Web DevelopmentDigital Strategy

Nrgedge — B2B SaaS

Systems Engineer, Product Management, B2B

Petroedge Pte Ltd · Singapore

Nov 2015 – Feb 2017

Co-led product management for Nrgedge, a B2B SaaS platform for the energy sector, from roadmap to market launch.

Read Case Study →
Earth Group Brand Portfolio

View Project →

BrandingDigital Strategy

Earth Group Brand Portfolio

Head of Digital

Earth Group of Companies · Myanmar

Jan 2019 – Apr 2021

Led digital transformation across 13+ brands and drove significant revenue growth through productized marketing.

Read More →
Pepsi Digital Campaigns — Myanmar

View Project →

Digital Strategy

Pepsi Digital Campaigns — Myanmar

Client Management · Digital Strategy · Project Management

Earth Group

Dec 2020 – May 2021

Annual digital strategy and campaign delivery for Pepsi Myanmar including Pepsi × BLACKPINK regional launch.

Read Case Study →
illy Coffee E-commerce

View Project →

E-commerce

illy Coffee E-commerce

Client Management · Digital Strategy · E-commerce · UX · Web Dev

444 Media

Oct 2021 – Jul 2022

Built and managed illy Coffee's e-commerce sales channel in Phuket from storefront to analytics.

Read Case Study →
OraSì Thailand — Market Entry
E-commerceWeb Development

OraSì Thailand — Market Entry

Client Management · Digital Strategy · E-commerce · UX · Web Dev

444 Media

Feb – Mar 2022

Led OraSì Thailand market-entry web launch with UX-first storefront design.

Case Studies

Inside The Work

Deep dives into strategy, decisions, execution, and outcomes.

2024–Present

Wellness Buddy Thailand — LLM-Powered Wellness Recommender

I built Wellness Buddy because the wellness economy in Thailand is already a multi-billion-dollar opportunity, yet many travelers still make expensive decisions with low confidence and incomplete context. I wanted to turn fragmented reviews and marketing language into something people could actually trust when they are about to spend real money on their health.

Read Case Study →

Aug 2022 – Feb 2025

Yappy Pets — From Sampling Page to Full E-commerce Product Suite

When I joined Yappy Pets, the flagship store functioned more like a brochure than a business engine. I redesigned the experience, operating model, and measurement system so online demand could convert into predictable revenue across brands and markets.

Read Case Study →

Nov 2015 – Feb 2017

Nrgedge — B2B SaaS Product Launch for the Energy Sector

Nrgedge began as a clear market opportunity but an undefined product. I helped shape the roadmap, decision framework, and launch execution needed to turn that opportunity into early traction across two markets.

Read Case Study →

Jan 2019 – Apr 2021

Earth Group — Multi-Brand Digital Portfolio Transformation

Earth Group was not a single product challenge. It was a portfolio challenge across 13+ brands, each with different maturity, audiences, and growth constraints. I built one operating rhythm across the portfolio so execution quality could scale without losing brand-specific focus.

Read Case Study →

Dec 2020 – May 2021

Pepsi Myanmar — High-Visibility Campaign Strategy & Execution

Pepsi campaigns in Myanmar demanded speed, precision, and brand consistency at scale. I led annual planning and campaign execution across flagship launches, balancing global brand standards with local audience behavior to drive attention and engagement.

Read Case Study →

Oct 2021 – Jul 2022

illy Thailand — E-commerce Sales Channel & Conversion System

I helped build and run illy's e-commerce sales channel in Phuket from storefront architecture to performance growth. The focus was not only to launch a good-looking site, but to make the store convert consistently through better flow, messaging, and measurement.

Read Case Study →

Publications

Research

Published work in NLP and applied AI for wellness tourism.

IEICE Transactions · 2025

Integrated Wellness Program Formation using Natural Language Processing for Traveler Decision Support in Wellness Tourism

KyawJanJan BO, Nattapong TONGTEP

AI-TaSI, Prince of Songkla University

View DOI →
IEEE ICSEC · 2024

Customer Insight Analysis with Sentiments and Topic Modeling from Wellness Centers in Phuket

KyawJanJan BO et al.

Prince of Songkla University

View DOI →

Applied product →wellnessbuddythailand.com

Work History

Experience

Academic

Education

MSc Computing

Prince of Songkla University, Thailand

Full Scholarship

NLP · Machine Learning · LLM Development · Wellness Tourism Analytics

MBA

Stamford International University, Thailand

Exemplar Alumnus

Business Strategy · Digital Transformation · Marketing

BSc (Hons) Business Information Technology

University of Greenwich, UK

Advanced Diploma & Diploma in Computer Studies

NCC Education UK

Distinction — Roll of Honours

Credentials

Certifications

Google AI Essentials Certificate
Google Data Analytics Professional Certificate
Google Analytics Individual Qualification (GAIQ)
Google Ads Display Certification
Meta Marketing Analytics Professional Certificate
LinkedIn Certified Marketing Insider

Recommendations

How teams describe working with Jan

I taught Jan in two Master's classes at Stamford International University in Bangkok, and he stood out as both a self-starter and a resilient learner. He combines determination, discipline, and practical thinking in a way that is rare to see in one person.

Asst Prof Dr William Wall

Senior Lecturer · Asoke Campus, Stamford International University

I had the pleasure of working with Jan at 444 Media and would happily work with him again in the future. He is a hard working individual, a reliable teammate and very knowledgeable in his field. We worked on several web development projects together and I could always count on him to get things done efficiently and effectively, as well as to provide solutions whenever any challenges arose.

Andrew Lindsay

Sr. Digital Marketing Manager · Accor Digital Marketing Cluster

I worked together with Mr. Kyaw Jan Jan Bo and found him to be an efficient, ambitious, and broad-minded leader. He led with both analytical thinking and strong people skills, and he consistently motivated colleagues while driving outcomes across teams.

Phyo Wunna Kyaw

Human Resource Manager · Earth Group

I have the distinct pleasure of working with Jan, his kind, approachable manner and the thorough and professional way he attends to his duties are to be recommended. He gives his full effort to the team while handling multiple web, e-commerce and digital marketing projects.

Jimmy Semaan

CEO · 444 Media

Get In Touch

Contact

Email: kyawjanjanbo@gmail.com

LinkedIn: linkedin.com/in/kyawjanjanbo

Location: Phuket, Thailand

Portfolio: www.kyawjanjanbo.com