Kyaw Jan Jan Bo

AI Product Manager · Data Analyst · Digital Strategist

Building data-driven digital products across APAC

MSc Computing | MBA

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Kyaw Jan Jan Bo

About Me

About

AI Product Manager, Data Analyst, and Digital Strategist with 10+ years driving product growth across APAC. Built and scaled data-driven platforms spanning LLM integration, NLP research, e-commerce optimization, GA4 analytics, CRO, and omnichannel digital strategy for brands including Pepsi, illy, Penshoppe, Shokubutsu, and OraSi. MSc Computing scholar at Prince of Songkla University and MBA Exemplar Alumnus from Stamford International University. Published researcher with 2 peer-reviewed papers and a live AI product in production. Painter, guitarist, music lover.

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Years Experience

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Published Papers

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Brands Managed

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Websites Built & Managed

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Countries of Market Experience

AI & Product

AI Product ManagementLLM IntegrationPrompt EngineeringProduct RoadmappingProduct DiscoveryPRD WritingFeature PrioritisationAgile/ScrumOKRs & KPIsUser Story MappingWireframing (Figma)

Data & Analytics

GA4PythonSQLA/B TestingLooker StudioStatistical ModelingData VisualizationGoogle Tag Manager

Digital Strategy

SEO/SEMPerformance MarketingGoogle AdsMeta AdsLinkedIn AdsEmail MarketingCRM ManagementCRO

Tools

ShopifyWordPressAdobe SuiteGitHubCursorAI StudioCanvaFigmaSAPMicrosoft 365

Selected Work

Selected Work

AI product, e-commerce, web development, branding, and digital strategy projects across APAC.

Wellness Buddy Thailand
AI ProductLive

Wellness Buddy Thailand

AI Product Developer & Researcher · AI-TaSI · Prince of Songkla University

2024–Present

LLM-powered wellness program recommender built as MSc thesis deliverable. Analyses 6,400+ consumer reviews across 165 wellness centres in Thailand to match travellers with personalised wellness programs.

  • • Live production application at wellnessbuddythailand.com
  • • Backed by 2 peer-reviewed publications (IEICE 2025 · IEEE ICSEC 2024)
  • • Full pipeline: research → NLP model → LLM integration → deployment
Live Product
Visit project →
Yappy Pets Digital Product Suite
E-commerceWeb DevelopmentDigital Strategy

Yappy Pets Digital Product Suite

Digital Strategist (Product Owner) · Yappy Pets · Singapore

Aug 2022 – Feb 2025

Transformed shop.yappy-pets.com from a sample-request page into a full Shopify commerce experience and managed a 16-brand digital product portfolio.

  • • 275% YoY net sales growth through data-driven CRO and A/B testing
  • • Built happiskippipets.com from scratch for major relaunch
  • • Managed 7 brand websites simultaneously
275% YoY Sales ↑
shop.yappy-pets.comhappiskippipets.comloveabowlpets.comnurture-pro.combonevepets.comdailydelightpets.comtopration.com
Nrgedge — B2B SaaS
Web DevelopmentDigital Strategy

Nrgedge — B2B SaaS

Product Manager · Petroedge Pte Ltd · Singapore

Nov 2015 – Feb 2017

Co-led product management for Nrgedge, a B2B SaaS platform for the energy sector, from roadmap to market launch.

  • • 3,000 users onboarded in first month
  • • Product roadmap co-developed with CTO
  • • Bridged technical and commercial teams
3,000 Users · Month 1
Pepsi Digital Campaigns — Myanmar
Digital StrategyBranding

Pepsi Digital Campaigns — Myanmar

Client Management · Digital Strategy · Project Management · Earth Group

Dec 2020 – May 2021

Annual digital strategy and campaign delivery for Pepsi Myanmar including Pepsi × BLACKPINK regional launch.

  • • Annual digital strategy and multi-channel campaign planning
  • • Pepsi × BLACKPINK flagship regional launch
  • • Pepsi × KyarPauk campaign execution
illy Coffee E-commerce
E-commerceWeb Development

illy Coffee E-commerce

Client Management · Digital Strategy · E-commerce · UX · Web Dev · 444 Media

Oct 2021 – Jul 2022

Built and managed illy Coffee's e-commerce sales channel in Phuket from storefront to analytics.

  • • E-commerce development and CMS management
  • • Email marketing and SEO strategy
  • • GA4 tracking and CRO
OraSì Thailand — Market Entry
E-commerceWeb Development

OraSì Thailand — Market Entry

Client Management · Digital Strategy · E-commerce · UX · Web Dev · 444 Media

Feb – Mar 2022

Launched e-commerce presence for OraSì in Thailand with UX-led storefront and go-to-market strategy.

  • • UX design
  • • Store build
  • • Market entry strategy
Earth Group Brand Portfolio
BrandingDigital Strategy

Earth Group Brand Portfolio

Head of Digital · Earth Group of Companies · Myanmar

Jan 2019 – Apr 2021

Led digital transformation across 13+ brands and drove significant revenue growth through productized marketing.

  • • 200% revenue growth for Yuki Mugi during pandemic
  • • SAP ERP implementation at Earth Trading Co., Ltd.
  • • E-commerce launches for Earth Trading, Trues, Penshoppe
200% Revenue ↑
Blue Tree Phuket
Web Development

Blue Tree Phuket

Digital Strategy · E-commerce · GA · Web Development · 444 Media

Jun – Jul 2022

Full mobile-responsive website revamp for Blue Tree Phuket.

  • • Mobile-first UX
  • • Performance improvements
  • • Analytics instrumentation
Kudo Hotel
Web Development

Kudo Hotel

Digital Strategy · UX Design · Web Development · 444 Media

Feb – Mar 2022

UI/UX revamp and content marketing for Kudo Hotel Phuket.

  • • UX refresh
  • • Content strategy
  • • Brand website modernization
Chefs Market Phuket
E-commerceWeb Development

Chefs Market Phuket

Client Management · Digital Strategy · E-commerce · UX · Web Dev · 444 Media

Multi-store e-commerce development for Phuket's premier food market.

  • • Multi-store architecture
  • • Checkout and catalog setup
  • • Growth-focused UX
444 Media Agency Website
Web Development

444 Media Agency Website

Digital Strategy · GA · GTM · UI/UX · Web Development · 444 Media

Oct 2021 – Jan 2022

Designed and built agency website with full GTM setup.

  • • End-to-end site build
  • • GTM implementation
  • • Analytics baseline
Additional Projects
Web DevelopmentDigital StrategyBranding

Additional Projects

Cross-functional leadership · Regional portfolios

Trues Myanmar, Fair & Easy Thailand, The Greens Phuket, Club Unique, Eagle Tech, City Mall Myanmar, Propell Integrated, Petroedge Asia, Earth Group Corporate.

  • • Multi-market launches
  • • Portfolio management
  • • Cross-team delivery

Testimonials

What People Say

“

I have the distinct pleasure of working with Jan, his kind, approachable manner and the thorough and professional way he attends to his duties are to be recommended. He gives his full effort to the team while handling multiple web, e-commerce and digital marketing projects.

Jimmy Semaan

CEO · 444 Media

“

Jan is one of the very best among all people I have ever worked with. He understands complex projects even when outside of his direct area of expertise.

Luciano Tumminello

MD · 444 Media

“

It was amazing to work under the leadership of Kyaw Jan Jan Bo. We worked together for many clients and he was deeply respected in our digital department.

Su Mon

Senior Graphics Designer · Earth Group

“

Jan is a motivated, forward thinking plus intelligent project manager with lots of knowledge in his field. There has never been a time he has left me without a solution.

Charlie Chen

General Manager · Rohysea Pte Ltd

“

I have the distinct pleasure of working with Jan, his kind, approachable manner and the thorough and professional way he attends to his duties are to be recommended. He gives his full effort to the team while handling multiple web, e-commerce and digital marketing projects.

Jimmy Semaan

CEO · 444 Media

“

Jan is one of the very best among all people I have ever worked with. He understands complex projects even when outside of his direct area of expertise.

Luciano Tumminello

MD · 444 Media

“

It was amazing to work under the leadership of Kyaw Jan Jan Bo. We worked together for many clients and he was deeply respected in our digital department.

Su Mon

Senior Graphics Designer · Earth Group

“

Jan is a motivated, forward thinking plus intelligent project manager with lots of knowledge in his field. There has never been a time he has left me without a solution.

Charlie Chen

General Manager · Rohysea Pte Ltd

“

I have the distinct pleasure of working with Jan, his kind, approachable manner and the thorough and professional way he attends to his duties are to be recommended. He gives his full effort to the team while handling multiple web, e-commerce and digital marketing projects.

Jimmy Semaan

CEO · 444 Media

“

Jan is one of the very best among all people I have ever worked with. He understands complex projects even when outside of his direct area of expertise.

Luciano Tumminello

MD · 444 Media

“

It was amazing to work under the leadership of Kyaw Jan Jan Bo. We worked together for many clients and he was deeply respected in our digital department.

Su Mon

Senior Graphics Designer · Earth Group

“

Jan is a motivated, forward thinking plus intelligent project manager with lots of knowledge in his field. There has never been a time he has left me without a solution.

Charlie Chen

General Manager · Rohysea Pte Ltd

“

I have the distinct pleasure of working with Jan, his kind, approachable manner and the thorough and professional way he attends to his duties are to be recommended. He gives his full effort to the team while handling multiple web, e-commerce and digital marketing projects.

Jimmy Semaan

CEO · 444 Media

“

Jan is one of the very best among all people I have ever worked with. He understands complex projects even when outside of his direct area of expertise.

Luciano Tumminello

MD · 444 Media

“

It was amazing to work under the leadership of Kyaw Jan Jan Bo. We worked together for many clients and he was deeply respected in our digital department.

Su Mon

Senior Graphics Designer · Earth Group

“

Jan is a motivated, forward thinking plus intelligent project manager with lots of knowledge in his field. There has never been a time he has left me without a solution.

Charlie Chen

General Manager · Rohysea Pte Ltd

More on LinkedIn →

Publications

Research

Published work in NLP and applied AI for wellness tourism.

IEICE Transactions · 2025

Integrated Wellness Program Formation using Natural Language Processing for Traveler Decision Support in Wellness Tourism

KyawJanJan BO, Nattapong TONGTEP

AI-TaSI, Prince of Songkla University

View DOI →
IEEE ICSEC · 2024

Customer Insight Analysis with Sentiments and Topic Modeling from Wellness Centers in Phuket

KyawJanJan BO et al.

Prince of Songkla University

View DOI →

Applied product →wellnessbuddythailand.com

Work History

Experience

Academic

Education

MSc Computing

Prince of Songkla University, Thailand

Full Scholarship

NLP · Machine Learning · LLM Development · Wellness Tourism Analytics

MBA

Stamford International University, Thailand

Exemplar Alumnus

Business Strategy · Digital Transformation · Marketing

BSc (Hons) Business Information Technology

University of Greenwich, UK

Advanced Diploma & Diploma in Computer Studies

NCC Education UK

Distinction — Roll of Honours

Credentials

Certifications

Google AI Essentials Certificate
Google Data Analytics Professional Certificate
Google Analytics Individual Qualification (GAIQ)
Google Ads Display Certification
Meta Marketing Analytics Professional Certificate
LinkedIn Certified Marketing Insider

Get In Touch

Contact

Email: kyawjanjanbo@gmail.com

LinkedIn: linkedin.com/in/kyawjanjanbo

Location: Phuket, Thailand

Portfolio: www.kyawjanjanbo.com