Work → Case Studies → Nrgedge — B2B SaaS Product Launch for the Energy Sector
Nrgedge — B2B SaaS Product Launch for the Energy Sector
Nrgedge started as an opportunity with no shape. I helped turn it into a working B2B SaaS product that gained traction in month one.
Overview
Nrgedge started as an opportunity with no shape. I helped turn it into a working B2B SaaS product that gained traction in month one.
Role: Product Manager
Timeline: Nov 2015 – Feb 2017
Tools: Product Roadmap · GA · CRM
The Problem
A Market Need Is Not a Product
The energy sector needed a better way to connect people, deals, and knowledge.
But demand alone does not ship software. Early on, there was no roadmap, limited user evidence, and no go-to-market structure.
The hidden risk was behavioral: teams wanted to build everything at once. I had to keep us focused on one clear reason for customers to start.
My Role
Translate, Prioritize, Ship
- I co-built the roadmap with the CTO and forced clarity on what to launch first
- I ran market and competitor research to separate real user pain from internal assumptions
- I defined feature priorities, wrote user stories, and set clear acceptance criteria
- I bridged technical and commercial teams so execution matched customer reality
- I supported sales and marketing with go-to-market assets that reflected product truth
Outcome
✓
3,000 users onboarded in first month (Singapore & Malaysia)
✓
Successful go-to-market execution across two markets
✓
Product delivered on time with a focused launch scope